Ronald Coase was a student on the London School of Economics, finding out entrepreneurship. He was involved in finding out why and the way companies turned market leaders and the way someone might come from nowhere and create a company that changed the world and created billions in earnings? This thought process compelled him to travel to the USA to perform a little research. What he found actually revolutionized the business world and became a business mannequin for going from start-up to significant earnings in a number of decades. He wrote about his findings in his 1991 Nobel prize winning white paper entitled ‘The Nature of the Agency’ What made this paper so unique?
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